Interview with Jodie West, CEO of Bliss for Women



To continue our series of Australian FemTech Founders, we spoke with Jodie West about her experience with sexology and her company Bliss for Women.


Jodie is known for initiating Taboo conversations about women's health and sexuality. Her own health challenges and the changes they brought about in general life and sex life were the catalysts for taboo smashing projects that have made and continue to make changes in the landscape of women's health in Australia.


Jodie is a Co-Founder of Endometriosis Australia. Endometriosis Australia has grown to become one of the leading charities, change-makers, and advocates for those living with Endometriosis in Australia. Following this Jodie returned to university to study Sexology with a specialty in Women's Health. Her goal is for women's sexual quality of life, information with regards to it and how medical treatments can impact it to be shared as freely as it is with any other body function. The impact health issues have on sexual QOL and pleasure is a difficult subject to broach for many and is often overlooked despite the long term effects it can have on physical, emotional, mental and relational health. These are the conversations and projects that Jodie thrives on. In her work at Kintsugi SCE Jodie took a holistic approach to women’s sexuality, sexual wellness and menstrual health. There was a focus on helping women reconnect with their pleasure and understand the importance of sexual wellness. In this role Jodie also educated HCP's about the importance of including information sexual wellness when working with clients/patients, communication skills in the area of sexual wellness in practice and of building referral networks in the growing profession of sexology in Australia. Jodie is the CEO and Resident Sexologist (Brisbane based) at Bliss for Women. Bliss for Women believes that women deserve a place where they can explore their own unique relationship to sex, desire and their bodies. Jodie's upcoming projects will continue to break the taboo around sexual wellness and highlight the importance of the sexual quality of life throughout the lifespan and the holistic care of individuals. Jodie hasn't ruled out anything in her goal of building a sexual wellness empire, watch this space for more #sextech projects. In her past life, Jodie has worked in Physical Rehabilitation, Adult education, Intelligence and Security, Human Resource Management, and Counselling. Her qualifications include an undergraduate in Health Science, Post Grad Studies in Psychology, Human Resources, MBA and Sexology.


Jodie, can you tell us a bit about yourself and Bliss for Women?


It was my own health challenges and the changes those challenges brought about in my general life and sex life, that were the catalysts for my involvement in taboo-smashing projects and continue to drive me to make positive change in the landscape of women's health in Australia.


I returned to university to study Sexology with a specialty in Women's Health. And now, as the CEO and Resident Sexologist at Bliss for Women I work to make sure that Bliss stocks pleasure-enhancing products and provides a unique shopping experience, erasing the taboo of shopping in an adult store. This is because I believe that women deserve a place where they can explore their own unique relationship to sex, desire and their bodies. So, Bliss is about you, your pleasure and your sexual wellness. Over the last 18-months Bliss has been rebuilt and rebranded. Our team fluctuates in size but we endeavour to employ women in the contract roles we have. We are moving into a new phase of growth and are excited and humbled by the support to date. I have a dream of a sexual wellness empire that highlights the importance of our sexual quality of life throughout the lifespan & the holistic care of individuals. I’m excited about the FemTech and SexTech projects that I have started with Phoebe (Industrial/Product Designer) and Lea (Digital Product Designer). We live in different parts of the country but met at a SexTech Hackathon before COVID19 lockdowns started. We completed that project and are moving into the next.



Why is it important for women to take a holistic approach to their sexual health and wellness?


A holistic approach to sexuality, sexual wellness and menstrual health is important for everyone but in the case of women because of the pleasure gap and gaps in health research it is even more important. Helping women reconnect with their pleasure and understand the importance of sexual wellness is a part of that process. As is educating healthcare professionals about the importance of including sexual wellness information when working with clients/patients, communication skills in the area of sexual wellness in practice, and of building referral networks in the growing profession of sexology in Australia.


Sexual quality of life, information with regards to it, and the impact of medical treatments should be shared as freely as it is with any other body function. The impact health issues have on sexual quality of life and pleasure is a difficult subject to broach for many and is often overlooked despite the long term effects it can have on physical, emotional, mental and relational health.

What impact do you hope Bliss for Women makes on women’s health?


Women deserve a place where they can explore their own unique relationship to sex, desire and their bodies. Bliss is a marketplace for pleasure-enhancing products and provides a unique shopping experience that’s more personal and approachable than shopping in an adult store. Bliss also undertakes and is growing upon education projects for the general public and for HCPs. Part of the Tech project I am working on with Phoebe and Lea will supports these areas of the business.